Pixel Together

THE CO-LAB

Formular: Strategy, Ideation, Direction, Design, Copywriting, UI/UX
Inka: Brand Research , Strategy
Andy Webb: Design, Animation

INSIGHTS

Pixel Together approached Formular to refresh their brand and make it more appealing to designers, an audience that had not yet embraced the product.

The identity needed to reinforce the ease of use as well as communicating what Pixel did better than their competitors – giving total creative control back  to the designer.

The formula

The result

Inspired by the tools and building blocks of website design a brand refresh and new design system was created. This was rolled out into the website and across social media.

“We are beyond happy with the work Formular did for our branding. It's versatile and easy to roll out across different mediums, it's vibrant and it has longevity baked in.

We've done a load of rigorous UX testing and what always comes back is that our customers know who we are and what we do within the first few seconds of looking at our page.”

Renae Turner - Pixel Co-founder

Next Project

Lo Bros

A Kombucha brand and packaging refresh of an Australian and UK favourite

Formular is an Australian creative consultancy based in Melbourne that specialise in strategic branding, packaging and digital design. They work with businesses and in collaboration with like-minded creative agencies to produce brands with structure, purpose and beauty.