Formular is a creative consultancy that values thinking as much as creating.
We also happen to make
things look great too!
We love forward-thinking Brands that focus on innovation and embrace change.
We shape complex information into simple, relatable ideas. That’s why we work hard to truly understand brands, giving them laser-focused clarity.
Our work mostly involves Branding, Packaging and Digital Design but we are available to consult on any project that requires creative thinking that embraces the unique and unexpected.
First and foremost, we design
to achieve results. Aligning your business strategy to a creative
one is the best place to start.
We work directly with businesses both big and small to create new ideas, refresh existing brands or to simply offer support at any stage of development.
One of our biggest strengths is being flexible and scalable. For smaller businesses, we can work one on one to create beautifully crafted, and intelligently targeted creative.
For larger projects, we can access Australia and the world’s top industry professionals for world class Brand Research, Strategy, Copywriting, Illustration, Animation, Video, TVCs, Photography and App Development .
Let’s team up! We collaborate with other creatives and strategic agencies to produce creative dream teams that span the globe.
This research / briefing stage requires information about the current state of play of your brand – this includes your primary objectives, insights into your customers and competitors, and any other information you can provide to create as detailed a picture as possible. If necessary additional research can be facilitated by Formular.
This stage is used to gain greater understanding and to define the characteristics of your Brand. We use this knowledge to formulate a better way to reach and engage your audience. The strategy creates a clear Brand Purpose, the Personality, Values, a Positioning Statement and Brand Story. Formular will also work with existing Brand Strategies to develop the next stage of Concept Creation.
Formular’s creative approach is channeled though the intersection of strategy and creative. All creative needs to be 100% clear in it’s intent, and perform it’s function based on the strategic insights. At the same time, it should be crafted with skill and elegance, no matter the brand or service.
Once the concept has been approved the designs can be applied to the required items for handover. We recommend that all items should be developed based on a Design System, a series of rules which dictate how current and future designs should look, ensuring consistency. This can be articulated based on your needs – a series of templates, a one page style sheet or a fully developed and tested Brand Style Guide.
Founder and Creative Director,
Simon Christou is a multidisciplinary designer with over 18 years industry experience in Melbourne’s
top creative agencies.
Skilled in strategic design, he prefers creative built on ideas, not trends. He is always learning new programs and thinking of new ways to integrate new technologies into eye-catching creative. Currently, he’s building on his knowledge of Indesign, Illustrator, Photoshop, Figma, Sketch and Logic Pro, by deep diving into After Effects, Blender and Processing.
Formular is an Australian creative consultancy based in Melbourne that specialise in strategic branding, packaging and digital design. They work with businesses and in collaboration with like-minded creative agencies to produce brands with structure, purpose and beauty.
© 2021 Formular Creative Consultants
