Nue Clean

THE CO-LAB

Formular
Studio Ramp

Strategy, Design Direction, Copywriting, Packaging Design, UI Strategy, Creative Direction, Naming

INSIGHTS

Gen Eon / Ionic Systems had a great product, and they wanted to expand into the domestic cleaning market. However, the communication of what their product actually did was confusing. Rather than trying to explain the impressive science and technology behind the product, we had to simplify the action and benefit down to so it was easily understood: Salt + Water

Two key elements, Salt and Water, are combined through the power of electrolysis, creating a revolutionary new way to clean.

The formular

The motif of two elements united through power is repeated throughout the branding. First, through the Brand Mark itself, two triangles united to form a symbol of power, and then in the design system, which encourages layouts divided in two halves.

The result

Next Project

Pixel Together

A new way to design and build custom websites, without the need for code or developers. 

Formular is an Australian creative consultancy based in Melbourne that specialise in strategic branding, packaging and digital design. They work with businesses and in collaboration with like-minded creative agencies to produce brands with structure, purpose and beauty.