National Pies

THE CO-LAB

Formular
Brand Strategy, Brand Refresh, Packaging Design, Creative Direction, Illustration, Copywriting, Animation, Website UI
Studio Ramp
Brand Strategy, Creative Direction

INSIGHTS

National Pies are a proud Tassie icon. So when they approached us for a full Brand Refresh, we were extra careful to respect the much-loved heritage of the Brand.

To enable National Pies to fully live up to it’s name and sell all around the country, we needed the packaging to reflect the things that make Tasmania so special – friendly, happy people, fresh, top quality produce and embracing the state’s quirky differences.

Prouldy Tassie. Proudly Different.

A friendly, personable evolution of the branding & packaging that celebrates it's heritage.

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